Kitchen Raid Intro & Ingredients rule:
Watch the video below
The Ingredients rule: If you can not pronounce it or your 5 year old has no idea what it is you can not have it!
Food labels can be rather confusing if you do not now a few simple rules, but once you know what to look for, there is a lot of useful information to help you make wise shopping decisions.
General Guidelines
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The ingredients list and the nutritional information are both important. – One without the other does not provide the complete picture.
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Ingredients are listed in order of the amount of the ingredient in the product. So, the first ingredient in the list is the most abundant in the product, while the last ingredient in the list has the least amount in the product.
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The percentages listed next to fat, carbs and protein are the percentages of recommended daily intake, not the percentages of the nutrients in the product.
Grouping Ingredients
Ingredients are often "grouped" together on ingredients lists to present the items in a specific way. Since ingredients are listed in descending order of quantity, the ingredient that occurs the most in the product should be listed first. Therefore, a product label might read:
Special Protein Blend (cellulose, whey protein, soy protein), Maltodextrin
This may seem pretty good. It lists protein high up in the list, and no sugar.
But, its not that simple. What is that "special protein blend" anyway? Let us say the "blend" has 5 grams of whey protein, 5 grams of soy protein, and 11 grams of cellulose. Then there are also 12 grams of Maltodextrin. Since the "blend" has a total of 21 grams (5 + 5 + 11 = 21), it can be listed before Maltodextrin which is 12 grams. But, if the ingredients were actually listed in descending order of quantity, the list would read: "Maltodextrin, cellulose, whey, soy" with the proteins being last on the list.
Maltodextrin is actually a form of sugar that can be listed without using the word "sugar". Cellulose is basically a filler. So, by grouping ingredients, protein can actually be listed first even though there is more sugar and filler than protein in the product.